NEWS > 02 April 2025
The best products of 2025 were unveiled in preview at Cosmoprof Worldwide Bologna.
What made the winners successful? Let's find out.
Jurors variously called this product an “innovative concept,” “genius,” and “forward-thinking.” The hand care formula harnesses the power of blue light, to transform it from a skin foe into a conduit for DNA repair. Its ingredients include microalgae, whose enzymes are activated by blue light, thus initiating the skin’s DNA repair process. One panel member noted that “with all the hours we spend on our cell phones or in front of a PC, we need one for our faces too! Brilliant.” The enzymes within the microalgae are photolyase CPD, which is activated by blue light to repair cellular DNA; and phycocyanin, a blue pigment that acts as an antioxidant. Alongside this is an extract of polysaccharides derived from quinoa seeds, for anti-aging and lifting benefits, whose 3D structure molds to the skin's surface. Added to its active ingredients, the hand cream is infused with an AI-created fragrance, with notes including limoncello, black pepper, “kaleidosmoke” – an ingredient embodying “the complexity and depth of AI” – blue vetiver, and gray sand.
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