Our world moves fast. We just reached the finish line of a decade that was packed with great changes, and we're already looking to the next. From 2020 to 2030 the beauty industry will be flooded by a series of innovations that will transform the entire sector: from formulas to packaging, from the criteria used to evaluate performance to the channels used for sales.

These changes, these evolutionary leaps, all center around the consumer. Consumers, both men and women, are increasingly informed, but they are also pressed for time and don't want to be burdened by lengthy beauty routines. They want products that can multitask, helping to simplify and speed up the process of caring for the face and body, without compromising on very high quality standards and on concern for the environment. 

Let’s take an early look at some of the solutions offered by Cosmoprof 2020 exhibitors who have embraced this approach.