BEAUTY MADE IN ITALY: Italian Beauty Takes Center Stage in Los Angeles

On October 25th, another successful edition of BEAUTY MADE IN ITALY - WHAT'S NEW/WHAT'S NEXT concluded, shining a spotlight on Italy's latest and upcoming innovations in beauty. Organized by the Italian Trade Agency (ITA) in collaboration with Cosmetica Italia – The Personal Care Association and Cosmoprof Worldwide Bologna, this event showcased the craftsmanship, rich traditions, and innovative spirit that define Italy’s beauty industry.

Made in Italy continues to thrive in the United States, establishing the North American market as a crucial hub for Italian cosmetics.

In 2023, the North American market accounted for 14.5% of total exports from the Italian cosmetics industry, surpassing one billion euros, according to Cosmetica Italia. The United States led this growth, with over 962 million euros in value, reflecting a significant increase of nearly 32%. This solidifies the US as the top destination for Italian cosmetic exports for the second consecutive year. Canada also showed strong growth, with makeup products experiencing a notable 61.1% increase.

Attendees, including beauty professionals, executives, retailers, independent beauty brands, media, and influencers, were treated to exclusive insights into Italy’s latest trends, innovations, and sustainability advances in beauty. Key highlights included careful sourcing of local ingredients and the growing emphasis on sustainability and nature, positioning the Italian beauty sector as a leader in global innovation.

With its expansive reach, Cosmoprof serves as the ultimate platform to promote BEAUTY MADE IN ITALY to a global audience. The West Coast, home to prominent indie brands and retailers with a strong affinity for Italian quality, was a focal point of the Los Angeles event. This gathering offered a prime opportunity to introduce Beauty Made in Italy to influential U.S. players, paving the way for exciting collaborations and setting the stage for even more connections at the upcoming Cosmoprof Worldwide Bologna.