An innovative match-making software for companies and buyers, to exploit the potential of the beauty industry at a global level: for the first time in the trade fair world, the Cosmoprof platform joins international key players for the second edition of the digital event WeCosmoprof.

Alibaba.com, BORN and Needl are exclusive partners for the development of the format.

From 5 to 18 October, thanks to the latest digital technologies, WeCosmoprof allows an unprecedented meeting between supply and demand. The program also includes in-depth sessions on industry trends and the evolution of the market with Cosmotalks - The Virtual Series, as well as webinars dedicated to the professional channel, with Cosmo Virtual Stage.

Gianpiero Calzolari, President of BolognaFiere Group, comments: "The current economic scenario confirms that in order to face the upcoming challenges imposed by the market, it is necessary to create a compact system. Thanks to its reputation, built in over 50 years of history as a reference event for all beauty stakeholders, today Cosmoprof has the ability to aggregate the most innovative digital platforms on the market and to create strategic synergies for the growth of the sector. Only by combining our skills and services can we adequately respond to current market needs. "

The digital event has been promoted with a specific investment campaign by ITA - Italian Trade Agency, with the support of the Italian Ministry of Foreign Affairs and International Cooperation and the Emilia Romagna Region, and with the collaboration of Cosmetica Italia – personal care association.

Download the press kit HERE.