Beauty that appeals to all is the message for 2023. Beauty continues to push the boundaries, with increasingly advanced product formulations showcasing breakthrough technologies, while products excite with new directions in concepts and design, too.

Whether it’s targeted skincare solutions that address consumers’ specific skin issues or effective products presented at an accessible price tag, brands are demonstrating that they don’t want to leave any group of consumers out. Alongside this, products that transport those who use them – whether via storytelling about their ancestral ingredients or the clear purity of their formulations – are coming to the fore.

And fragrance now goes beyond the personal to elevate every aspect of a consumer’s immediate environment.

This is what emerged from the latest edition of the CosmoTrends Report presented at Cosmoprof North America Las Vegas in July 2023, created in collaboration with renowned global beauty trend source BEAUTYSTREAMS.