On February 1, 2022, the Chinese New Year was celebrated with the joyful anticipation and well-wishes of hundreds of millions of people throughout China and around the globe, warmly ushering in the Year of the Tiger. According to traditional Chinese zodiac mythology, the Tiger is the king of the beasts, a symbol of majesty and power, and endowed with the characteristics of bravery and optimism. Entering the Year of the Tiger, people are emboldened by adding some of the spirit of the tiger's roar to their lives and gain the courage to "take the bull by the horns" towards their challenges, reinvigorating the world anew with energy.

Similarly, following another year of continued challenges brought on by the pandemic, the beauty industry is appearing to gradually rebound as consumers increasingly unleash their pent-up demand and purchasing power. According to Jonathan Siboni, founder of Luxurynsight, a big data-driven business intelligence firm for luxury products, the size of the global beauty market (cosmetics and skincare) reached 175.8 billion euros last year, of which China accounted for 23%, and the Chinese market is recovering much faster than the rest of the world. Data from iiMedia Research also shows that the Chinese market is expected to reach an average annual growth rate of 14.3% between now and 2025, with its market share rising to 31% of the global market within the same period.

Under the influence of 2-years of challenges, China's manufacturers are meeting consumers’ expectations and needs by focusing more of their research and investment on products that are safe for the skin and have a high level of performance. Functional ingredients are matching more and more with the most innovative technologies and cutting-edge equipment.