Almost two billion people are born between one millennium and the next, a quarter of the world population. Millennials, that is, those born between 1981 and 1996, according to the Pew Research Center's official classification, witnessed the catastrophe of September 11th, experienced the hardships of the "Great Recession" and the economic crisis of the late 2000s. They were the first to have to deal with the environmental damage caused by years of unregulated industrialization. Still, they are also the pioneers of digital innovation and the Internet revolution, of safeguarding the planet and defending the right to health and well-being of all individuals.

Millennials have adopted new habits and interests, and their approach to consumer goods and market rules has also radically changed from previous generations. They are not satisfied with traditional advertising claims, but they document themselves on every aspect of the supply chain processes. They don't passively adapt to what they find on store shelves but look for a product tailored to them. They love to share their experiences on social media, but they do not give up on reiterating they are unique.

Even the cosmetics industry has had to readjust its strategies to dialogue with new consumers, the real needle of the balance for the market's evolution. One of the main levers for a product's success in this particular segment is undoubtedly the personalization: the cosmetic adapts to the consumer, transforming itself in line with the tastes, needs, and inspirations of the moment.

Here are some "custom beauty" proposals dedicated to Millennials' universe, among the latest innovations presented by the exhibiting companies of Cosmoprof.