The relaxing of social distancing regulations and the gradual return to ordinary work and recreation had a positive impact on the consumption of makeup products in early 2021. The survey of the economic situation published by Cosmetica Italia, a national association of cosmetic companies, shows that makeup products, which are among the crown jewels in the world of Italian cosmetics, have regained a leading role as international exports, having grown by 2.1% compared to the first semester of 2020.

An emphasis on sustainability is also of great relevance in the world of makeup: the selection of natural raw materials, low impact production processes and brand initiatives that favor the planet influence consumer decisions. “In my work as a makeup artist, and beyond, I tend to prefer products from environmentally conscious companies, especially vegan products”, confirms Chantal Ciaffardini. “These days we have the good fortune of being able to find high performance products that are also more sustainable, but brands need to do much more to give the sector a truly sustainable future”.