The 56th edition of Cosmoprof Worldwide Bologna is just around the corner: from March 20 to 23, 2025, Bologna will welcome over 250,000 professionals and more than 3,000 companies from 65 countries representing over 10,000 brands. The recognition of the event is backed by solid results, which continue to be consistently positive for the 2025 edition. Just weeks before the opening, the exhibition space is already sold out, with a growth of 5,8% compared to the previous edition, thanks in part to an expansion of the exhibition space that will exceed 170,000 square meters for 2025. To date, 56% of exhibitors come from Europe, and 44% from non-European countries, with Italian brands covering 22% of the total companies. Cosmoprof Worldwide Bologna continues to be a strategic event for launching new brands and products, as demonstrated by the significant percentage of new exhibitors compared to 2024, with 35% of the total. There will be 29 national pavilions at Bologna in March, bringing the characteristics and trends of beauty from Australia, Brazil, China, South Korea, Estonia, France, Germany, Japan, Greece, Czech Republic, India, Indonesia, Ireland, Latvia, Norway, Pacific Islands, Poland, Romania, Spain, Sweden, Ukraine, UK, Taiwan Region, Turkey, USA. New to the 2024 edition is the presence of California and Tunisia.

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