The 27th edition of Cosmoprof Asia confirmed its standing as the premier event for the beauty industry in the Asia-Pacific region, welcoming 60,975 attendees from 119 countries and regions.
Over 2,500 exhibitors from 47 territories showcased cutting-edge products and trends reshaping the industry. Overall, the exhibition recorded strong interest from international stakeholders, with 74% of them coming from outside Hong Kong. Compared to last year’s edition, notable increases in attendance have been recorded from major regions including Africa, Australasia, Europe, the Middle East, North America, and South America. Asian attendance remained robust, further solidifying Cosmoprof Asia as a premier destination for global buyers and a vital hub for the beauty industry.
Over 600 senior executives and top buyers, mainly fromAsia-Pacific, Europe, the USA, and the Middle East attended Cosmoprof and Cosmopack Asia, taking advantage of exclusive b2b match-making tools, thus underscoring the show’s role as the premier platform for industry leaders.
Special Highlights of Cosmoprof and Cosmopack Asia 2024
Attracting over 1,300 attendees, CosmoTalks provided exclusive insights into key beauty industry topics. Discussions spanned macro-trends, market and product innovation, sustainability, retail strategies, consumer behavior, and cutting-edge beauty technologies. Notably, 70% of the speakers were from international countries, underscoring Cosmoprof Asia’s commitment to addressing global trends and hot topics.
Cosmo Onstage entertained more than 230 beauty professionals, with peak moments provided by The AHMA Hair Council celebrating CUP of GBA (Hong Kong) HAIR & IMAGE DESIGN COMPETITION 2024, and the NAILPRO® Competitions ASIA-HONG KONG 2024.
Curated by
BEAUTYSTREAMS, this exclusive
CosmoTrends Asia Report highlighted the latest trends across the Asia-Pacific region. The report highlighted 5 emerging trends, represented by 20 shortlisted companies from the exhibiting brands. Download the 2024 CosmoTrend report
here.
Cosmoprof Asia celebrated the excellence of beauty in the region with the
Cosmoprof and Cosmopack Asia Awards: 11 exhibitors were rewarded thanks to their innovation, creativity, and brand strategy, under the valuable analyses and judgment of a global jury with renowned experts, KOLs, and industry leaders. To discover all winners, visit the
dedicated website.
Special projects pushing for a sustainable industry
Sustainability was a key focus for the 2024 edition, with dedicated projects highlighting companies’ strong commitment to environmentally sustainable practices. "Be Sustainable with Beauty", the -e-book showcasing shortlisted companies at Cosmopack Asia, served as a guide for buyers and all other stakeholders seeking sustainable solutions within the beauty supply chain.
Cosmoprof Asia hosted the charity project Boutique, the sampling shop featuring 15 selected sponsor companies’ flagship products. All proceeds have been donated to Save the Children Hong Kong.
COSMOPROF ASIA WILL BE BACK IN 2025
Save the dates of the 28th edition of Cosmoprof Asia Hong Kong 2024 as below:
Cosmopack Asia: 11-13 November 2025 (AsiaWorld-Expo)
Cosmoprof Asia: 12-14 November 2025 (Hong Kong Convention & Exhibition Centre)
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