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Interview with Natasa Stevanovski, Executive Director of VZK Laboratory, who tells us the story of the brand and how pharmaceutical expertise places the company among the 'skincare mentors' of the European market

NATASA, TELL US HOW AND WHEN VZK LABORATORY WAS BORN.

The first VZK Laboratory line was born in 2008, the result of the work of a multidisciplinary team led by Dr Milojevic, an expert dermatologist. The mission was to develop products that, based on traditional, time-tested formulas and ingredients, would integrate state-of-the-art elements and processes into their DNA. The goal was to create safe, effective and reliable dermocosmetic products capable of targeting specific conditions of facial and body skin.

And after 16 years, our dermocosmetics are still made and tested in our laboratories by teams of pharmacists and dermatologists.

The experience gained by VZK places it among the 'Skin mentors' of the dermocosmetic market, and the variety of products created allows us to compose kits designed to help with specific conditions of the skin.

NATASA, PRODUCTION IN PHARMACEUTICAL LABORATORIES HAS AN IMPACT ON THE COST OF THE PRODUCTS.

This is often the case and many consumers think that a pharmaceutical-based, quality product must necessarily have a high cost. VZK, on the other hand, on the strength of its tried and trusted pharmaceutical expertise, offers the market high-end dermocosmetics with a unique price-quality ratio that makes them truly affordable for everyone.

We like to say that VZK products are 'Made by Pharmacists for Everyone'.

CAN YOU TELL ME SOMETHING ABOUT THE INGREDIENTS BEHIND VZK PRODUCTS?

We are aware that the consumer of dermocosmetics is very well informed and knows exactly what he wants for his beauty routine. Our products are aimed at them and are made with the latest generation components, such as Niacinamide, Hyaluronic Acid, Collagen, Retinol, Panthenol B5, which in the right percentage are combined with traditional ingredients such as Centella Asiatica, Essential Oils of Lavender, Rosemary, Basil and Tea Tree. The result is Dermocosmetic Lines that offer a true remedy for skin problems.

Like our Panthenol B5 -Cica line, which enhances the benefits of the pure components of Centella Asiatica and its extract together with those of Panthenol B5. The molecules extracted from Centella Asiatica help counteract skin damage and irritation, stimulate collagen synthesis and skin elasticity. Panthenol B5, one of the most renowned and effective ingredients in the world of cosmetics, increases hydration and strengthens the epidermal structure.

The right mix that allows the Panthenol B5 - Cica to guarantee visible results after just a few days, especially in terms of reducing redness, skin irritation and the marks caused by dry, damaged skin.

WHERE IS VZK CURRENTLY PRESENT AND WHICH MARKETS DO YOU INTEND TO OPEN IN THE SHORT TERM?

Today, VZK Laboratory is distributed in Serbia, Croatia, Bulgaria, Montenegro and Greece, in approximately 500 pharmacies, parapharmacies and drugstores. To date we have reached over 2 million units sold, annually.

The target for the near future is to enlarge our distribution, focus on European Market, with a complete line dedicated to help Face and Body Skin problems, high quality formula with affordable prices.

 Our claim is VZK 'Made by Pharmacists for Everyone': this is our future goal.

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