2025 EDITION
BOLOGNA, ITALY
FAIR DISTRICT
MARCH 20-22, 2025
MARCH 20-23, 2025
Korean Beauty is all about customization and inspiration.
108 Korean skincare and beauty brands open their doors and reveal to entrepreneurs and beauty enthusiasts how to combine the use of traditional ingredients with cutting-edge techniques creating meticulous formulations which are a harmonious blend of science and nature.
Discover the companies of the Korean country pavilion. If you are not logged in yet, login or register to see the full information.
K-beauty is a gateway to greater skin care consciousness and worldwide women are making Korean beauty their own. The notion of taking care of our skin is now as natural as brushing our teeth.
Korean skincare is renowned for its versatility and suitability for a wide range of skin types and tones.
Korean beauty products embrace diversity through universally beneficial ingredient and each one of us can find the products that fit perfectly our skin.
Korean skincare focuses more on prevention and protection instead of using products to heal or hide existing damage. It promotes using natural ingredients to preserve the skin's barrier, aiming to protect it via cleansing, hydrating and nourishing.
K-Beauty is moving away from intricate routines in favour of paired down products that do more with less.
Many beauty brands are also turning towards vegan products to market their lines as more environmentally friendly.
Discover the companies of the Korean country pavilion. If you are not logged in yet, login or register to see the full information.
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