Across the world, demand is growing for organic and natural oils in cosmetic products. The global market is expected to grow from around $10 billion in revenue in 2023 to over $15 billion by 2026. The combination of natural ingredients and organic products from the Pacific Islands attracts international attention from consumers looking to buy from authentic producers. Through social media and other channels, end-users better understand the benefits of these natural products.
Among the Pacific Islands, businesses have genuine opportunities to work with small-scale farmers and local communities to develop world-class natural beauty products.
A 2019 market analysis showed that the Asia-Pacific region was the fastest-growing exporter of organic oils, with China and India emerging as large consumers. This demand is driven by consumer interest in organic, raw and natural products and an increasing focus on personal health and wellbeing.
The Pacific Islands are lush with raw and organic products. For example, the coconut industry not only has value in cosmetic export markets (which was valued at $4.5 billion in 2020), but also produces feed for local livestock as a by-product of oil extraction. This is an example of how the circular economy is providing sustainable environmental and economic outcomes.
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