26-29 MARCH 2026

The UK beauty market is one of the most innovative and dynamic. The growing focus on sustainability, clean beauty and advanced skincare is transforming consumers’ preferences, which are increasingly geared towards ethical and technologically advanced brands.

The sector's competitiveness is fuelled by both established and emerging indie brands, making the market increasingly diverse and cutting-edge.

From 20 to 22 March 2025, the UK Pavilion will be present at Cosmoprof in a new and strategic location: Hall 22, a central and well-connected pavilion that will provide greater visibility and ease of access for visitors. This move represents an important opportunity to give even more relevance to exhibiting companies and to facilitate meetings with buyers and industry professionals. 

This year, the UK Pavilion will host over 40 companies, including several new exhibitors attending the show for the first time. The presence of these newcomers will bring a wave of innovation and new trends, offering visitors a wide range of cutting-edge products and solutions. It will be a particularly interesting edition, with emerging brands and new propositions that will further enrich the offer of the UK Pavilion, making it a must-see reference point for all operators in the sector.